معرفی
Professor Scott Weaven is Head of the Department of Marketing at Griffith Business School, Griffith University, with a PhD focused on asymmetric marketing exchange relationships. His research examines relationship marketing, franchising, consumer behavior, and digital commerce across diverse business contexts.
Professor Weaven's research explores digital market entry strategies, franchise system dynamics, consumer sentiment analysis, and financial literacy initiatives for Indigenous communities. He leads significant projects on e-learning methods for promoting commercial literacy and has published extensively on franchise performance and consumer relationships.
Honors include Griffith Business School Research Excellence Awards (2009, 2012), finalist for AMA's Slayter and Cavusgil awards, and the Davidson Award in 2021. Professor Weaven has secured over $1.9 million in research funding and serves on editorial boards including the Journal of the Academy of Marketing Science.
He directs the Australian arm of the Sales and Marketing Strategy Institute and has consulted for UNESCAP on financial inclusion policies across Asia-Pacific and Latin America.
