Scott Roeder

Scott Roeder is an Assistant Professor of Marketing at the Darla Moore School of Business, University of South Carolina. He joined the faculty in 2019 after completing postdoctoral work at Washington University in St. Louis and holds a Ph.D. (2016), M.S. (2012) from UC Berkeley, and a B.S. (2009) from the University of British Columbia.

Education:

• Ph.D. in Marketing, University of California, Berkeley (2016)
• M.S. in Marketing, University of California, Berkeley (2012)
• B.S. (Hons) in Psychology, University of British Columbia (2009)

Research Interests: Dr. Roeder’s work examines how cognitive heuristics and biases shape consumer judgments and behaviors, particularly in domains like self-knowledge, enjoyment, and financial decision-making. His research bridges psychological theory with practical applications in marketing strategy.

Professional Background: Prior to academia, Roeder worked in consumer electronics sales and gained experience as a web developer, providing him with unique insights into technology and consumer interactions.

Awards/Grants: No specific awards or grants mentioned in the provided text.