معرفی
Dr. Manish Kacker is a tenured Associate Professor of Marketing at the DeGroote School of Business, McMaster University. He holds a PhD from Kellogg School of Management (Northwestern University), a PGDM from Indian Institute of Management (Bangalore), and a B.A. (Hons) from St. Stephen’s College (University of Delhi).
His research focuses on marketing strategy, distribution channels, franchising, digital transformation, consumer adoption of new products, corporate social policy, and organizational transgressions. He investigates vertical interfirm exchange relationships, particularly in sales/distribution channels and franchising, using empirical methods to analyze governance structures and performance outcomes.
Recent publications highlight brand equity impacts on franchise systems, channel governance, and network expansion strategies. His work appears in journals like Journal of Marketing Research and Journal of the Academy of Marketing Science.
Dr. Kacker has secured grants from the Social Sciences and Humanities Research Council (Canada) and the Institute for the Study of Business Markets (ISBM). He mentors doctoral students and teaches courses ranging from Marketing Research to Special Topics in Marketing Strategy at undergraduate, graduate, and doctoral levels.
His research has been featured in major media outlets including Globe and Mail, CBC, and Bloomberg Businessweek. He has previously taught at Kellogg School of Management, Smeal College of Business, and Freeman School of Business.
