معرفی
Scott Connors is a Professor at the DAN Department of Management & Organizational Studies at Western University. He holds a PhD in Marketing from the Carson College of Business, Washington State University. His research focuses on consumer-brand interactions, exploring both constructive (light) and destructive (dark) dimensions. Key areas include psychological distance's impact on brand recall, ethical consumer responses to corporate transgressions, and health-related advertising stereotypes.
Education: PhD in Marketing, Carson College of Business, Washington State University.
Research Interests:
- Light Side: Brand-identity associations, self-concept theory, social psychological distance.
- Dark Side: Consumer retaliation, skepticism towards CSR claims, unethical consumer actions.
Publications highlight his work on brand equity strategies, ethical marketing challenges, and consumer psychology. His recent studies emphasize leveraging psychological distance to strengthen brand relationships while addressing backlash from brand misdeeds.
Awards: No specific prizes/fellowships listed.
Grants and advising details not explicitly provided. Currently affiliated with the DAN Department at Social Science Centre, London, Ontario.
