Scapparone

Professor Scapparone is a faculty member at Fitchburg State University, specializing in Luxury Brand Management. He co-leads the BSAD 3600 Luxury Brand Management program, an online course combined with a study abroad component in Milan, Italy during Spring Break. This program focuses on European luxury brand management styles and marketing approaches.

Program logistics include three payment deadlines (November 2026, December 2026, January 2026) and financial aid guidance through the Center for Italian Culture (CIC) Scholarship. Students are encouraged to apply for scholarships by October 2025 and present their experiences post-return.

Research interests center on luxury brand strategies, cross-cultural marketing, and experiential learning in global business contexts. The program’s itinerary includes visits to institutions like Linea Pelle, Fondazione Prada, Ferrari Museum, and Armani Casa Milano, emphasizing hands-on engagement with industry leaders.

Collaboration with the Office of International Education and Professor Moore ensures academic rigor and student support. Program outcomes include professional development in luxury industry practices and cultural immersion in Italy.