Tiziano VESCOVI

Summary

Tiziano VESCOVI is a Full Professor of Business Economics and Management at the Venice School of Management, Ca' Foscari University of Venice. He holds roles including Co-Director of the International Management to Asia Research Laboratory (IMA Lab), member of the technical-scientific Committee of the Ca' Foscari Challenge School, and scientific director of the Italian School of Booksellers. His teaching focuses on Cross-Cultural Marketing, Brand Management, and International Marketing to China in both English and Italian programs.

Education:
- Degree in Business Economics (Ca' Foscari, 1981)
- ITP Certificate (HEC Paris, 1987).

Research Interests:
- Cross-cultural aspects in international markets, particularly China.
- Digital transformation in marketing strategies.
- Luxury brand management and global market entry strategies.
- Made-in-Italy products in socio-culturally diverse markets.

Recent Projects:
- 'The Merchant and the Dragon' (2013-): Strategies for Italian SMEs entering China.
- 'Managing Digital Transformation' (2021-): Strategic processes in tech adoption.
- PNRR LEGO Project (2024-26): Italy-East Asia education collaboration.

Office Hours:
- Weekly online sessions (Thursdays 2-4 PM via Zoom).
- Physical location: San Giobbe Campus, C1 Building, Room 127.

Labs/Initiatives:
- IMA Lab: Research on Asia-Pacific market dynamics.
- Master in Luxury Client Advisor: Collaboration with LVMH Group.