Sascha Götte

Sascha Götte serves as Lecturer and Head of the Master of Science in Engineering program at Lucerne University of Applied Sciences and Arts (HSLU), School of Engineering & Architecture since 2020. Previously, he held leadership roles including Department Coordinator for Business Engineering and Production (2016-2020) and Head of Department for Industrial Engineering|Innovation (2007-2015). He concurrently serves as Subject Area Coordinator in Marketing Management at the University of Fribourg's International Institute of Management in Technology since 2006.

His academic credentials include:

• Dipl.-Ing. in Electrical Engineering
• Dipl.-Wirt.-Ing. (FH)
• Dr. rer. pol.

Dr. Götte's research integrates Marketing Management with Strategic Crisis Communication, specializing in international business contexts. His work examines organizational responses to corporate crises, strategic marketing frameworks for global markets, and innovative pedagogical approaches in engineering education. He emphasizes practical applications of theoretical models in volatile business environments, particularly focusing on communication strategies during organizational disruptions.

His publication trajectory reveals evolving interdisciplinary focus, transitioning from product relaunch strategies (2013) to corporate crisis case studies (2018), and most recently to educational technology solutions (2023). This progression demonstrates consistent engagement with business strategy while expanding into digital learning methodologies, reflecting adaptation to contemporary educational challenges in engineering disciplines.

With over twelve years of executive experience including CFO and Executive Board roles, his industry perspective informs both teaching and research. Current responsibilities center on program leadership for HSLU's Engineering Master's program while maintaining dual affiliations across Swiss academic institutions.