Saroja Subrahmanyan

Saroja Subrahmanyan is a Professor in the School of Economics and Business Administration at Saint Mary's College of California, where she has been affiliated since 2009. She previously held academic positions at the University of California, Davis (Visiting Professor, Associate Professor), National University of Singapore, and Fairleigh Dickinson University. Her research focuses on marketing, consumer behavior, sustainable consumption, and yoga-related self-transformation.

• Ph.D., Marketing, New York University (1993)
• M.Phil, Philosophy, New York University (1991)
• MS, Statistics & Operations Research, New York University (1991)
• MBA, Indian Institute of Management Bangalore (1988)
• B.Tech, Chemical Engineering, Indian Institute of Technology Madras (1982)

Subrahmanyan's research spans subsistence marketplaces, social capital in economic development, sustainable consumption, and ethical marketing practices. Her work often integrates cross-cultural insights and emphasizes corporate social responsibility. Recent publications explore homelessness through the human ecology economics framework, consumer behavior at the bottom of the pyramid, and sustainability literacy programs in Tanzania.

Her 15 most recent articles reflect trends in business ethics, consumer behavior, sustainable development, and indigenous market analysis. These works frequently employ interdisciplinary approaches, linking business strategy with social and environmental challenges.

Scientific Awards:

• Fulbright Core Scholar (Burma, 2016-17)
• SMC Outstanding Scholar Award (2015)
• CILSA Engaged Faculty Award (2013)
• Outstanding Faculty Research Award (2013)
• Chevron Professorship in Consumer Behavior & Societal Issues (2009-2012)

Subrahmanyan teaches courses including Global Marketing Management, Marketing Research, and Yoga and Self-Transformation. She has also been involved in advisory roles for the Genetic Modification Advisory Committee in Singapore and leadership of the Sustainable Corporate Strategies for Alleviating Homelessness research team.