Sarah Turnbull

Professor Sarah Turnbull is a globally recognized marketing expert at the University of Portsmouth, holding the Professor of Marketing title within the School of Strategy, Marketing and Innovation under the Faculty of Business and Law. With over 30 years of industry experience in global advertising agencies, she has worked with major clients like BP, Emirates, and Dubai Ports Authority. Her academic leadership includes roles as Associate Head (Research and Innovation) and Director of the Business School’s DBA program.

• Research Interests: Advertising theory, gender dynamics in marketing, cultural aspects of communication, Islamic marketing, digital advertising, and brand activism.
• Publications: Over 70 papers and author of four books, including the 2019 Marketing Communications (with Chris Fill), a recommended text for Chartered Institute of Marketing courses.
• Key Article Trends: Focus on transformative advertising, gender equality, cultural marketing (Middle East/Islamic contexts), crisis adaptation in service ecosystems, and digital engagement strategies.
• Awards: Emerald Literati Awards (2017, 2018), finalist for GESS Education Award (2019), Fellow of Chartered Institute of Marketing, and role model in Aurora Women’s Leadership Programme.
• PhD Supervision: Currently supervises 8 PhD students, emphasizing areas like consumer behavior, digital marketing, and cultural studies.
• Lab/Team: Active in research groups focused on marketing theory, advertising education, and cultural branding, with collaborations across international conferences and editorial boards.