Sarah Quinton

Sarah Quinton is a Senior Lecturer in Digital Marketing at Oxford Brookes University. Her work focuses on the digital transformation of society, particularly addressing ethical challenges in digital research methods and their application to SMEs and business contexts.

Her research interests bridge Digital Marketing, Social Media Analysis, and Research Ethics, with a strong emphasis on participant rights, data transparency, and privacy in crowdsourced platforms like Mechanical Turk. She advocates for good research practice in digital environments.

Recent publications highlight evolving trends in ethical frameworks for social media research, the strategic role of Facebook in business, and methodological transparency in digital data collection. Articles span fields like digital ethics, marketing strategy, and sociotechnical systems.