معرفی
Sandra Nešić is an Associate Professor at the Faculty of Media and Communications (FMK) of Singidunum University. She teaches courses such as Startup and Entrepreneurship and Management in the Digital Age, focusing on innovation management, corporate finance, and digital transformation. She also serves as an external advisor and Senior Innovation Consultant at the Center for the Development of Technological Entrepreneurship and Innovation ICT Hub.
- Education: Undergraduate and Master's degrees from Braća Karić University; PhD from Singidunum University (2009) with a dissertation on Mergers and Acquisitions in European Banking.
- Research Interests: Her work spans finance, management, and entrepreneurship, particularly in innovation ecosystems, digital business models, and corporate-startup partnerships. She emphasizes knowledge transfer, funding accessibility for startups, and transformative growth strategies in the digital economy.
- Scientific Contributions: Author of key publications including the textbook Business Finance (2010) and co-author of the monograph Contemporary Management Theory: Schools and New Approaches (2014). Her recent works explore digital business models, corporate-startup cooperation, and funding challenges for startups.
- Awards & Affiliations: Member of the International Management Training Association (IMTA) and CEEMAN. Recipient of a MASHAV scholarship from Israel. Involved in consulting projects across Serbia and the region.
- Advisory Roles: Mentor to start-up technology companies, with expertise in corporate innovation and technological entrepreneurship.
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