معرفی
Sandra King is a Lecturer in Marketing at the Questrom School of Business and affiliated with the School of Hospitality at Boston University. She serves as Executive Fellow and Director of the Health Sector Mentoring Program, guiding MBA students through connections with industry professionals.
Her research and professional interests center on marketing strategy and consumer engagement in service-intensive sectors, particularly healthcare. She focuses on service marketing, consumer behavior, and health sector marketing, integrating real-world strategy into her teaching.
Throughout her career, King has led high-impact marketing and communications initiatives in higher education and nonprofit sectors, though no peer-reviewed publications are listed.
Professional Honors and Service:
- Trustee, REACH (organization dedicated to eliminating domestic violence)
- Former National Trustee, YWCA of the USA
- Past Chair, Boston YWCA Board
- Board of Overseers, WGBH
- Board Member, New England Baptist Hospital
- Board Member, Museum of African American History
- Member, Academic Affairs Committee, Milton Academy Board of Trustees
- Co-Chair, Parents’ Association, Milton Academy
Advising and Professional Leadership: King mentors Health Sector MBA students through a structured program connecting them with industry leaders. She founded and leads STKing Associates, LLC, a marketing strategy consultancy. Her past executive roles include Vice President positions in Marketing and University Relations at Bentley, Northeastern, and Babson Colleges, where she led capital campaigns, global branding, and strategic partnerships.
Labs and Teams: She leads the Health Sector Mentoring Program at Questrom and collaborates across Boston University’s interdisciplinary initiatives in health and hospitality education.
