Elizabeth Rogers

Elizabeth Rogers serves as a Lecturer in the Marketing department at Boston University's Questrom School of Business, with her office located in the Rafik B. Hariri Building at 595 Commonwealth Avenue, Boston, MA.

Education:

• MBA, Boston University, 1993

Her expertise centers on contemporary marketing disciplines, with emphasis on consumer decision-making processes, strategic brand development, and digital engagement methodologies. She integrates practical industry insights with academic frameworks to explore evolving market dynamics and consumer trends.

Professional Activities:

• Primary teaching responsibilities within undergraduate and graduate marketing curricula
• Application of research methodologies to real-world business case studies