معرفی
Sameera Durrani is a Lecturer in Strategic Communication at the School of Communication, University of Technology Sydney (UTS), holding a PhD from the University of New South Wales (UNSW). Her academic work bridges semiotics, public diplomacy, and visual communication, with a focus on place branding, negative reputational dynamics, and health communication. She is the 2022 recipient of the PRIA Golden Target Award (Gold) for Early Career Educator and has been recognized for pedagogical excellence by the Asia Pacific Public Relations Research and Education Network (2022).
Education:
- PhD in Communication, UNSW, Sydney
- Three postgraduate degrees in communication research
Research Interests: Durrani’s research explores visual rhetoric, strategic communication, and the semiotics of power dynamics in media. Her work examines how narratives shape perceptions of nations (e.g., Iran, Pakistan), particularly through photojournalism and place branding. Key areas include negative place branding, soft power dynamics, and gendered representations in media.
Recent Research Trends: Her recent articles (2023–2025) focus on conceptualizing frameworks like 'Negative Watch' to analyze reputational decline and adversarial branding, alongside studies on authoritarian imagery and gendered narratives in media. These contributions expand the discourse on public diplomacy and visual communication.
Consultancy & Industry Work: She advises firms in Australia and the UK on cultural insights for place branding and health communication strategies, leveraging interdisciplinary approaches.
