معرفی
Juyan Zhang is a Professor of Communication at the University of Texas at San Antonio (UTSA) and a Contributing Scholar for the USC Center on Public Diplomacy. His research focuses on strategic communication, public diplomacy, interfaith dialogue, religious tourism, and Buddhist studies.
- Ph.D. in Strategic Communication, University of Missouri-Columbia (2003)
- M.A. in International Relations, Peking University (1997)
- B.A. in International Studies, Renmin University of China (1994)
Zhang’s work bridges theoretical and applied communication, examining how nations use symbolic interactions (e.g., metaphors, narratives) to manage reputations and foster cross-cultural understanding. His publications explore topics like Buddhist diplomacy, gastrodiplomacy, and the rhetoric of soft power.
Recent research trends include analyzing interfaith dialogue mechanisms, strategic communication in Sino-Vatican relations, and religious tourism branding (e.g., Nepal, Pakistan). He also investigates digital diplomacy through social media platforms.
Zhang has authored monographs on Buddhist diplomacy and contributed to journals like Journal of International Communication and Canadian Journal of Buddhist Studies. His teaching areas include Language and Communication Theory, Public Relations, and International Communication.
