Sameer Hosany

Sameer Hosany serves as Professor of Marketing and Head of Department within the School of Business and Management at Royal Holloway University of London. His research bridges psychology, marketing, and tourism disciplines with emphasis on consumer behavior, emotional experiences, and sustainable practices, earning him recognition as a Stanford University top 2% influential scientist.

Educational background:

• PhD in Marketing, University of Surrey
• Postgraduate Certificate in Academic Practice in Teaching and Learning (distinction), Royal Holloway University of London
• MSc Tourism Marketing (distinction), University of Surrey
• BSc Management (first class), University of Mauritius

Hosany's research centers on understanding tourist emotional responses and behavioral drivers, with pioneering work on memorable tourism experiences. Recent focus has expanded to children's influence on family sustainability, women entrepreneurship, and human interaction with smart technologies. His methodological expertise in quantitative analysis—including structural equation modeling, partial least squares, and experimental design—forms the backbone of his empirical studies. Current research demonstrates strong engagement with cultural phenomena (Valentine's Day economics, Hello Kitty branding, Korean wave) and their impact on consumer markets.

Scientific awards include:

• Charles R. Goeldner Article of Excellence Award (2006)
• Two Highly Commended Awards (3rd World Research Summit)
• Best Paper Award at TTRA Canada Chapter (2016)
• Best Paper Award at Academy of Marketing Conference (2017)
• Highly Cited Research Award (2017)
• Emerald Literati Outstanding Reviewer Award (2015)
• Clarivate Highly Cited Researcher (2021)

Professor Hosany has supervised eight doctoral students to completion across topics including group diversity in healthcare, self-tracking technologies, and wellness tourism. He currently mentors two active projects: Carbon Zero Dashboard Initiative (2025-2029) and Digital Sustainability (2025-2029). As Editorial Board Member for Journal of Travel Research and International Journal of Culture, Tourism and Hospitality Research, he shapes scholarly discourse while leading the Marketing Digital Organisation and Society Research Centre within his department.