Siripan Deesilatham

Siripan Deesilatham is a Lecturer in Marketing at the School of Business, University of the Thai Chamber of Commerce, Thailand. She holds a PhD in Management from Royal Holloway University of London (2010-2016) and has been actively involved in academic roles since 1992. Her research focuses on wellness tourism, consumer behavior, and quantitative methodologies including structural equation modeling (SEM) and partial least squares (PLS) path analysis. She has published widely on topics like incremental quality of life enhancement through tourism and has received a Highly Commended Award for co-authored research on wellness tourism determinants. Her teaching spans quantitative research methods, marketing strategy, and business statistics across undergraduate and postgraduate programs at Royal Holloway and her home institution.

• Education:
• PhD in Management, Royal Holloway University of London (2010-2016)
• Master of Business Administration (Marketing), University of the Thai Chamber of Commerce (1996-1998)
• Bachelor of Science in Mathematics, Burapha University (1989-1992)
• Awards: Highly Commended Award at World Research Summit for Tourism and Hospitality (2015)

Her research combines quantitative and qualitative methods, emphasizing statistical software mastery (SPSS, AMOS, SmartPLS, Nvivo). She has conducted over 6 projects including studies on hotel service satisfaction in Bangkok and OTOP product exhibitions. Her teaching portfolio includes roles at Royal Holloway (2012-2016) as Visiting Lecturer and distance learning tutor, alongside her permanent position since 2002.