Sung Lim

Sung Lim is a Lecturer in Financial Management and Quantitative Methods at the Royal Holloway Business School, Royal Holloway, University of London. His work bridges financial management, tourism economics, psychology, and cultural studies, focusing on herding behaviour in financial markets, tourist consumer dynamics, and creative/cultural industries.

His research integrates interdisciplinary methodologies to address complex market behaviours, with a particular emphasis on how psychological and cultural factors influence economic outcomes. Recent publications highlight his work on herding patterns in tourism demand and liquidity dynamics during financial crises.

Lim contributes to the UN Sustainable Development Goals through his research on cultural economics and tourism as a driver for prosperity. His teaching spans Quantitative Skills, Corporate Finance, International Financial Markets (PGT), and Research Methods (PGT), where he emphasizes intrinsically motivated learning environments.