معرفی
Dr. Sam Cousley is an Instructional Associate Professor of Marketing at the University of Mississippi's School of Business Administration since 1999. He holds a DB.A. from Louisiana Tech University and degrees from Mississippi State University. His expertise bridges marketing, analytics, and machine learning applications in business. He teaches predictive modeling, marketing principles, and honors thesis courses.
Education:
- B.S. Business, Mississippi State University (1967)
- M.B.A., Mississippi State University (1970)
- DB.A. Marketing, Louisiana Tech University (1974)
Research interests focus on advanced statistical methods like nonlinear regression, cross-validation, and machine learning applications for solving business problems. His work spans legal and ethical issues in employment, multivariate analysis in marketing, and advertising effectiveness.
Awards:
- Outstanding Professor of the Year (6-time recipient, Ole Miss School of Business)
Prior experience includes roles as General Manager of radio stations and teaching at Arkansas State University. His publications address employment law, statistical methodologies, and marketing strategy innovations.