معرفی
Univ.-Prof. Dr. Sabine Einwiller is a Professor of Public Relations Research and Director of the Institute of Journalism and Communication Studies at the University of Vienna, Faculty of Social Sciences. Her work focuses on corporate communication, crisis management, employee engagement, CSR reporting, and digital communication strategies.
- Professorship for Public Relations Research
- Institute Director
- Corporate Communication Research Group
Her research explores corporate reputation, diversity in marketing, internal communication during crises, and ethical challenges in digital environments. Recent studies address hybrid communication forms (e.g., native advertising), DEI strategies, and employee responses to negative media coverage.
She has received awards for academic excellence, including the Emerald Literati Club 2003 Highly Recommended Award, Best Faculty Paper at ICA 2023, and Emerald Professional Impact Award. Her work bridges theory and practice through collaborations with institutions like Springer VS and Emerald Publishing.
She advises on corporate communication trends, particularly in virtual work settings and social media dynamics. Her team investigates how digital technologies reshape organizational transparency and employee acceptance of communication tools.
