معرفی
Dr. Flora Hung-Baesecke is a Senior Lecturer and Teaching and Learning Lead for Strategic Communication at the University of Technology Sydney (UTS). Her research focuses on stakeholder engagement, corporate social responsibility (CSR), organizational purpose, sustainability, strategic communication, and crisis communication. She holds a PhD from the University of Maryland, College Park, and has held academic positions at Hong Kong Baptist University and Massey University.
- Editorial roles: Public Relations Review, Journal of Public Relations Research, International Journal of Strategic Communication
- Awards: Arthur W. Page Legacy Scholar (2015–2018, 2023), ICA Faculty Top Paper Awards
- Professional memberships: Arthur W. Page Society, International Communication Association (ICA)
- Leadership roles: Chair of ICA Research Awards Committee, ICA Board member
Her research emphasizes CSR communication, ethical challenges in digital communication, and dialogic theory applications. She has published over 70 articles in top journals like Public Relations Review and International Journal of Strategic Communication. Current projects explore shared organizational purpose, AI ethics in PR, and CSR endorsement via social media influencers.
Flora advises on CSR strategies for global firms like BASF and Ketchum, and collaborates with institutions like the Global Strategic Communication Consortium. She supervises research on CSR, employee activism, and digital communication ethics.
