معرفی
Russell W. Belk is Kraft Foods Canada Chair in Marketing and Professor at York University's Schulich School of Business. A pioneer in consumer culture theory, his work explores materialism, gift-giving, and identity through possessions. His 1988 paper 'Possessions and the Extended Self' remains foundational in consumer research.
Recent projects investigate cash psychology, collaborative videography methods, and augmented reality in services. He has authored 700+ publications, including books like 'Building and Remembering' and editorial roles for major marketing journals.
His qualitative, cross-cultural approach integrates anthropology and visual methods to study consumption meanings.
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