Ronald A. Clark

Ronald A. Clark is a Professor in the Department of Marketing at Missouri State University. His research focuses on consumer psychology, social influences, and perceptual dynamics in marketing contexts. He teaches courses in consumer market behavior, entertainment marketing, principles of marketing, and advertising.

• PhD, Florida State University (2006)
• MBA, Auburn University (2002)
• BBA, Northwood University (1998)

His research spans topics like consumer entitlement, sales pressure perception, scale development, and cross-cultural marketing. Recent work examines frugality, conformity, and psychometric evaluations. Articles demonstrate a focus on behavioral economics, retail psychology, and cultural differences in consumer behavior.

Notable awards include the Clute Institute Best Paper Award (2012), Michael Solomon Award (2006, 2004), and recognition as a Doctoral Consortium Fellow (2004). He has contributed extensively to marketing theory through empirical studies and scale development.