Rolf Gunnar Findsrud

Rolf Gunnar Findsrud is a Research Fellow at the CREDS (Center for Research on Digitalization and Sustainability) within the Inland School of Business and Social Sciences at Innland Norway University of Applied Sciences. He holds a PhD in Innovation and an MSc in Business Administration with a focus on Marketing. Previously, he was an entrepreneur in the shoe industry and a startup consultant before pursuing his academic career.

His research focuses on service marketing, service logics, and innovation, particularly exploring how human-technology symbiosis can cocreate sustainable service ecosystems. Current projects include JUST PEPP, and he contributes to research groups like Smarter Greener Innovation (SGI) and Sustainable Ecosystem Transition (SET).

Findsrud’s publications span topics such as digitalization’s dark sides in entrepreneurship, service innovation frameworks, and psychological approaches to resource integration. He has published in journals like Marketing Theory and Journal of Value Creation, along with book chapters on service-dominant logic in higher education.

He has no listed scientific awards but actively engages in interdisciplinary research at the intersection of technology, sustainability, and service systems.