معرفی
Roberta Capitello is a Full Professor in Agricultural and Food Economics at the University of Verona. Her research focuses on consumer behavior in agro-food markets, with particular emphasis on wine economics, sustainability, and territorial branding. She leads studies on how labeling, naturalness perceptions, and digital media influence consumer choices. Her work spans policy analysis, market dynamics, and family business strategies in the agro-food sector.
Education details are available in her CV (EN/IT), which also outlines her extensive publications. Office hours are held Thursdays 2-5 PM at Polo Santa Marta, Room 2.46.
Her research integrates quantitative methods with qualitative insights, addressing topics like climate change impacts on viticulture, sustainable wine tourism, and cross-cultural consumption patterns. Recent work explores Generation Y preferences and the role of social media in marketing traditional products.
Publications highlight interdisciplinary collaboration across economics, marketing, and environmental studies. No specific awards are listed, but her contributions are evident through frequent peer-reviewed outputs and conference activities. She participates in departmental governance and advisory roles for agro-food cooperatives.