Richard Wahlund

Richard Wahlund is a Professor and Chaired Professor at the Department of Marketing and Strategy, Stockholm School of Economics (SSE). He also serves as Center Director of the Center for Economic Psychology and heads the Center for Media and Economic Psychology. Previously, he was Prefect of the Department of Marketing and Strategy at SSE (2009–2018) and held leadership roles at Stockholm University (1998–2006).

His research focuses on media, consumer behavior, marketing management, and economic psychology. Current projects include AI in online marketing, digital news consumption, sustainable business reputation management, employer branding, gender equality (salary expectations), green housing consumer behavior, and decision-making nudging.

Teaching areas include marketing strategy, AI's societal impact, research methodology, economic psychology, gender issues, and business ethics. He is active in societal roles as a board member, guest lecturer, and advisor.