معرفی
Dr. Richard Tresidder is an Associate Professor in the College of Business, Technology and Engineering at Sheffield Hallam University, affiliated with the Culture and Creativity Research Institute. He specializes in marketing, particularly tourism marketing, hospitality management, and semiotics. With 30 years of academic experience, he has contributed to doctoral program development globally and holds UKCGE-recognized supervisor status. His current research explores best practices in doctoral education and focuses on projects like music's role in advertising, heritage site marketing, and industrial heritage reuse.
Education qualifications include a PhD, MA, and LLB (Hons). His extensive publications span tourism marketing, semiotics, and hospitality studies, including co-authored books like Contemporary Wine Studies: Dancing with Bacchus (2015) and Marketing in Food, Hospitality, Tourism & Events (2012). He has supervised 25 doctoral candidates across marketing, business management, and heritage studies.
Research interests emphasize semiotic analysis of marketing language, cultural philosophy in hospitality, and experiential tourism. His work bridges theory and practice, addressing topics like disaster tourism resilience and terroir restaurant dynamics. He actively contributes to academic supervision training and has chaired over 50 doctoral examinations.
Key awards include a 'Best Paper in Track' recognition (2013) and sustained excellence in academic supervision. His interdisciplinary approach integrates visual methods, cultural landscapes, and consumer behavior studies within tourism and hospitality contexts.
