Richard Rubin

Richard Rubin is a Professor at Campbell University’s Lundy-Fetterman School of Business, where he has taught marketing, leadership, and human resources courses since 2013. He combines over a decade of academic experience with extensive corporate leadership roles in global marketing and product development at companies like IBM, SAP, and Pepsi-Cola.

Education: B.A. in Economics from Hobart College (Geneva, NY) and M.B.A. in Marketing from Syracuse University. His research and teaching focus on integrating practical industry expertise with academic rigor, emphasizing e-commerce strategies, brand management, and organizational leadership.

Recognized for his teaching excellence, Rubin received the 2019 Dean’s Award for Excellence in Teaching. Beyond academia, he advises the Business Advisory Council for the CU Business School and advocates for narrowing the digital divide in North Carolina. His career spans executive roles at IBM (Vice President of Global Web Marketing), SAP (Vice President for Global Web & eCommerce), and founding Richard Rubin Consulting, LLC.