Richard Ganahl

Richard Ganahl is a Professor in the Department of Communication Studies, Media and Journalism at Bloomsburg University of Pennsylvania. He previously served as Department Chair of Mass Communications at the same institution and as a Visiting Professor at Yonesi University in South Korea.

His educational background includes:

• Doctorate from Missouri School of Journalism
• Master’s Degree of Arts in Journalism from Missouri School of Journalism
• Bachelor’s Degree in Journalism from Missouri School of Journalism—Columbia, Missouri
• Bachelor’s Degree in Sociology from Missouri University—St. Louis

Dr. Ganahl's research focuses on digital media transformation, with expertise in New Media, Advertising, Public Relations, and Social Media dynamics. His work examines platform competition (e.g., Facebook vs. Google+), audience behavior in evolving media landscapes, and strategic communication tactics in the internet age.

His publications reveal a progression from foundational webcasting studies to contemporary social media analysis, highlighting technological shifts and user engagement patterns across digital communication channels.

Scientific recognition includes:

• Award for co-editing Webcasting Worldwide (2007)

As an educator, Dr. Ganahl teaches Media and Audience Analysis, New Media, and Advertising Principles. He founded BU Now—a student-managed multimedia blog site—providing practical media experience while mentoring future communication professionals.

His industry background as a media manager, publisher, and consultant informs his academic approach, bridging theoretical frameworks with real-world media strategy applications.