Ricard Parrilla Guix

Ricard Parrilla Guix is a Senior Lecturer at Salzburg University of Applied Sciences in the Department of Business and Tourism. His teaching portfolio includes courses on Digitization & Responsibility, Fundamentals of Marketing, Branding, and Digital Communication. His research focuses on digital media's impact on society, particularly in mental health representation, accessibility, and social business models.

Dr. Parrilla Guix investigates how media representations influence societal perceptions and develops educational interventions to combat stigma. His recent work explores digital accessibility frameworks and inclusive curriculum design for higher education institutions across Europe.

Analysis of his scholarly output reveals consistent focus on:

• Media's role in shaping attitudes toward mental health
• Accessibility standards and training methodologies
• Comparative analysis of European media ecosystems
• Social marketing and ethical business models