Mario Jooss

Dr. Mario Jooss is a Senior Lecturer and Head of the Academic Area for Innovation & Experience Management at the Department of Business and Tourism, Salzburg University of Applied Sciences. Based at Campus Urstein (Room 222), he focuses on tourism economics, digital transformation, and innovation management. His teaching includes courses on tourism innovations, bachelor thesis seminars, and mobile service design.

Research interests span social media marketing in tourism, digital storytelling for sustainability, eye-tracking methodologies in visitor behavior analysis, and the impact of remote work on organizational communication. He has led projects on mTourism technologies, virtual tourism platforms (e.g., TANDEM), and cross-border health tourism initiatives.

Notable contributions include studies on brand loyalty through social media, mobile applications for tourism services, and the role of eye-tracking in cultural institutions. His work bridges academic research with practical applications for tourism businesses and regional development.