Gerard Costa Guix

Gerard Costa Guix is a Full Professor at the Marketing Department of Esade School of Business Administration and Management, specializing in tourism management and sustainable development. He leads and collaborates with the Tourism Management Research Group (GRUGET) and contributes to projects like Estructuras matemáticas para la valoración lingüística en procesos de decisión (INVITE), focusing on advanced solutions for tourism management in smart cities.

Research interests include sustainable tourism, corporate social responsibility, digital transformation, and stakeholder engagement. His work addresses environmental attitudes post-pandemic, Antarctic tourism dynamics, and water resource planning for sustainable destinations.

Scientific output trends show a focus on interdisciplinary studies blending environmental economics, marketing, and social sciences, with recent articles analyzing pro-environmental behaviors in marine protected areas and digital culture’s impact on tourism.

Collaborations span institutions like AGAUR and MINECO, and he has served as Principal Investigator (PI) for grants such as Ajuts a la intensificació de l'activitat investigadora del PDI de la URL 2012.