Juan Pedro Aznar Alarcón

Juan Pedro Aznar Alarcón is an Associate Professor in the Department of Economics, Finance and Accounting at Esade School of Business Administration and Management, Ramon Llull University. He is actively involved in the Tourism Management Research Group (GRUGET) and contributes to interdisciplinary research on tourism economics, pricing, and market dynamics.

His research interests lie at the intersection of economics and tourism, with a focus on pricing strategies, market structure, hotel industry performance, heritage and sun-and-beach tourism, and the impact of digital platforms such as Airbnb and online review systems. He also investigates environmental and policy factors influencing tourism in Spain, particularly in Barcelona and Catalonia.

The analysis of his recent publications (2023–2025) reveals a strong emphasis on contemporary challenges in the hospitality sector, including the economic modeling of rent adjustments during crises (e.g., post-COVID), the effects of tourist taxes, seasonality and market collusion, and the prevalence of fake online reviews. These works are published in high-impact journals such as Tourism Management and European Journal of Tourism Research, reflecting a consistent contribution to applied microeconomics and tourism policy.

Juan Pedro Aznar Alarcón has not received any explicitly mentioned scientific awards in the provided text. However, his sustained research output and participation in externally funded projects indicate recognition within the academic community.

He has been involved in multiple research projects, including the GRUGET: Tourism Management Research Group (2022–2025), Grup de recerca en Gestió de conflictes (2017–2021), and internal studies on the European Certificate of Succession (2014–2015). These projects reflect collaboration with legal and social science researchers, suggesting interdisciplinary engagement. No information is available about doctoral students or formal advisees.

His research is conducted primarily within the Tourism Management Research Group (GRUGET) at ESADE, which focuses on strategic and economic aspects of tourism management. The group engages in policy-relevant research and collaborates with regional agencies such as AGAUR.