معرفی
Gema Vinuales is an Assistant Professor at the Department of Marketing and Business Analytics, Lucas College and Graduate School of Business, San José State University. Her academic work focuses on marketing education, digital marketing strategies, and consumer behavior, particularly in the context of social media and brand management.
Her research explores how social media impacts consumer perceptions, the role of course titles in student enrollment decisions, and innovative pedagogical approaches for teaching marketing concepts. She has also examined the intersection of brand political activism and consumer attitudes.
Recent publications highlight her expertise in digital marketing, social media dynamics, and educational technology. Her 2021 work on marketing hooks and social media exclusion, 2020 studies on course titles and brand activism, and 2017 analyses of social influence and experiential learning demonstrate a consistent focus on modern marketing challenges and pedagogical innovation.
