Ricard Jensen

Ricard Jensen is an Assistant Professor of Practice in the Department of Marketing at the University of Texas at San Antonio (UTSA), affiliated with the Alvarez College of Business. He joined UTSA in 2017 as a Senior Lecturer and has held roles emphasizing teaching and practice in marketing and sport management. His expertise spans sport management, sport marketing, and event management, with a focus on sport fandom, sport media, and mega-event management.

Education includes a Ph.D. and M.Ed. from Texas A&M University, and a B.A. from Brigham Young University.

Jensen has authored 28 peer-reviewed journal articles, 15 book chapters, and delivered 50 conference presentations. His research explores consumer decision processes, word-of-mouth marketing, and the intersection of sport events with media and fan behavior. Teaching responsibilities include courses on sport management principles, event management strategies, and international marketing.

No scientific awards are listed, though his prolific publication record highlights scholarly contributions. No lab affiliations or grant details are specified in the provided text.