Rebekah Russell-Bennett

Rebekah Russell-Bennett is a Professor of Marketing at the University of Canberra, Faculty of Business, Government and Law, with a PhD from the University of Queensland. She specializes in Social Marketing, Customer Vulnerability, and Transformative Service Research.

• Associate Dean Research
• Co-editor, Journal of Services Marketing (2014–2024)
• Founding Editor, Journal of Social Impact of Business

Research Interests: Her work focuses on using marketing to address social issues (e.g., alcohol consumption, chronic disease, sustainability) and designing services that improve lives and protect the planet. She explores customer vulnerability, AI's role in services, and well-being in extended service encounters.

Awards: She has won 15+ research and teaching awards, including the Bo Edvardsson award for research impact, Robert Johnston award, and QUT Vice-Chancellor Excellence Award for Teaching.

Supervision: She has supervised 51 research students and is known for mentorship, winning the ABDC award for best supervisor in 2024. She focuses on social marketing, consumer behavior, and service design.

Projects: Current projects include climate attribution of wildfire smoke impacts (CANBREATHE) and behavioral policy approaches to gas-to-electric transition (Go Electric). She also develops trust metrics for the energy sector.