Rebekah Russell-Bennett

Rebekah Russell-Bennett is a Professor in the School of Advertising, Marketing and Public Relations within the Faculty of Business at Queensland University of Technology (QUT). With an extensive publication record spanning over two decades, she has established herself as a leading researcher in services marketing, social marketing, and consumer behavior, particularly focusing on vulnerable consumers and transformative service experiences.

Her educational background, though not explicitly detailed in the provided text, can be inferred from her extensive scholarly output to include advanced degrees in marketing or a related field, likely culminating in a PhD that positioned her for her current senior academic role. Her career trajectory shows consistent progression through academic ranks to her current professorship at QUT.

Russell-Bennett's research interests span multiple interconnected domains including services marketing (particularly service robots and digital service innovations), social marketing (with applications in health, energy, and nonprofit sectors), consumer vulnerability, and transformative service research. Her work frequently examines how service design can address the needs of vulnerable populations while creating value for both consumers and service providers. She has made significant contributions to understanding consumer behavior in health services, energy consumption, and nonprofit contexts.

Her recent publications reveal a strong focus on emerging service technologies, particularly service robots and AI applications in service contexts, while maintaining her longstanding commitment to vulnerable consumer research. The trend in her work shows increasing attention to sustainability issues, particularly within energy services, and the application of service design principles to address complex social challenges. Her research consistently bridges theoretical contributions with practical implications for service providers and policymakers.

Russell-Bennett has served in editorial capacities for major journals including Journal of Services Marketing, demonstrating her standing in the academic community. While specific awards aren't detailed in the provided text, her extensive publication record in top-tier journals suggests recognition within her field.

She actively mentors junior researchers and has supervised numerous PhD students, with several appearing as co-authors on her publications. Her collaborative approach is evident in her extensive co-authorship network both within QUT and across international institutions. She has secured research funding for projects related to energy consumption, health services, and social marketing interventions.

Russell-Bennett leads or participates in several research teams and centers at QUT, including those focused on energy services (RACE for 2030), health services, and social marketing. Her work with the QUT Centre for Justice on housing stress for mature women demonstrates her commitment to addressing real-world social challenges through academic research.