Ravi Sohi

Ravi Sohi is a Professor of Marketing at the University of Nebraska-Lincoln's College of Business. He has held multiple leadership roles including Chair of the Marketing Department, Director of the Agribusiness Program, Associate Dean for Graduate Programs and Research, and Executive Director of the Center for Sales Excellence he founded in 2013.

• Education: Ph.D. in Marketing (University of Wisconsin-Madison)
• M.S. in Marketing (University of Wisconsin-Madison)
• M.M.S. in Operations Management (J.B.I.M.S., University of Bombay, India)
• B.E.(Hons) in Mechanical Engineering (B.I.T.S. Pilani, India)

Dr. Sohi's research focuses on Sales Management, Marketing Strategy, Channels of Distribution, and Business-to-Business Marketing. His work explores topics like sales-marketing integration, organizational learning, buyer-seller relationships, and the impact of digital transformation on sales processes. He has published extensively in premier marketing journals and received the Louis Stern Award (2012) for long-term contributions to marketing and channel research.

• Scientific Awards: Louis Stern Award (2012, American Marketing Association)

He has chaired multiple Ph.D. dissertations and mentored students who have received University of Nebraska Presidential Fellowships and national dissertation proposal awards from the American Marketing Association and ISBM. Dr. Sohi teaches sales and marketing courses across all degree levels, including undergraduates, MBAs, executive MBAs, and Ph.D. students.