Laura McLeod

Laura McLeod is an Assistant Professor of Practice in Marketing at the University of Nebraska-Lincoln's College of Business. She holds an MBA from Duke University's Fuqua School of Business and a BA in English from Emory University. With over 20 years of industry experience, she previously worked for Coca-Cola, Harvard University, CARE International, and the American Red Cross.

Research Expertise: Specializes in consumer behavior analysis, omni-channel marketing strategies, sales communication techniques, service design implementation, and behavioral influence tactics within integrated marketing communications frameworks.

Awards & Honors:

• Sue Vagts Faculty/Staff Partner of the Year (2020)
• Two-time Excellence in Teaching Award nominee
• Departmental Teaching Award (2017)
• Delta Sigma Pi Outstanding Professor recognition
• Multiple Certificates for Student Contributions

Academic Service: Established Women in Sales cohort, developed internship/job board systems, facilitated donor cultivation for University Foundation, served on Faculty Senate and Strategic Planning Task Force, and advised Sales Club student organization.