Natalie Chisam

Natalie Chisam serves as Assistant Professor of Marketing in the Department of Marketing at the College of Business, University of Nebraska–Lincoln, appointed in 2023 after completing her Ph.D. at the University of Washington. Her research focuses on data privacy within marketing strategy, with publications in premier journals including Journal of Marketing and Journal of the Academy of Marketing Science.

Education:

• Ph.D., University of Washington, 2023
• MS, University of Washington, 2021
• MBA, University of Notre Dame, 2019
• BS, Indiana University-Bloomington, 2013

Dr. Chisam's research centers on data privacy in marketing strategy, examining how firms navigate regulatory frameworks and build consumer trust through privacy stewardship. Her work bridges marketing and public policy, with emphasis on organizational responses to evolving data regulations. Key areas include:

• Marketing Strategy
• Data Privacy
• Marketing Law & Public Policy
• Marketing Research

Her publications demonstrate consistent focus on privacy regulation impacts, trust-building mechanisms, and strategic organizational design. Recent work includes meta-analyses of network effects on firm performance and frameworks for regulatory compliance, revealing how authenticity indicators enhance privacy leadership and mitigate performance risks.

Scientific awards and recognitions:

• Sheth Foundation Best Paper Award Finalist, Journal of the Academy of Marketing Science (2023)
• Faculty Teaching Award, Department of Marketing, University of Nebraska-Lincoln (2025)
• Dean’s Coin Recipient, University of Nebraska–Lincoln College of Business (2025)
• Certificate of Recognition for Contributions to Students (2025)
• Emerging Scholar Research Award Nominee (2025)
• Delta Sigma Pi Faculty of the Month (2025)

Dr. Chisam secured the University of Nebraska–Lincoln College of Business Teaching and Learning Center Learning Community Grant (2024) and received substantial doctoral funding including the James B. Wiley Endowed PhD Fellowship ($25,000) and Forté Fellowship ($40,000/year). Her grant portfolio reflects strong support for privacy-focused marketing research.

As Associate Executive Director of the Sales and Marketing Strategy (SAMS) Institute since 2019 and Vice President for Engagement of the AMA TechSIG since 2024, she leads initiatives connecting academic research with industry practice in marketing innovation and strategy.