معرفی
Ramon Diaz-Bernardo is a full-time Professor of Marketing at IE Business School in Madrid. He holds a degree in Engineering from Universidad de Oviedo, an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School, and a Ph.D. in Business Administration (Marketing) from IESE Business School in Barcelona.
Research Interests: Dr. Diaz-Bernardo specializes in Services Marketing, with a focus on Tourism Marketing in both private sectors (hospitality, restaurant industry) and public sectors (National Tourism Organizations, tourism promotion). His work bridges academic theory with practical applications in loyalty programs and digital education platforms.
Leadership Roles:
- Director of the IE-Travel Club Loyalty Research Centre
- Academic Director of IE-Coursera Marketing MOOCs
International Engagement: He has served as a visiting professor at Cornell University, Reykjavik University, ESSEC Business School, INCAE, Hong Kong Polytechnic, IAE Business School, and Universidad Adolfo Ibáñez.
Professional Affiliations:
- Academy of Marketing
- American Marketing Association
