معرفی
César Martín de Bernardo is an Adjunct Professor of Marketing at IE University (since 2020) and IE Business School (since 2015). He also holds adjunct roles at Universidad del Valle de México (UEM) and Real Madrid Business School. Previously, he served as Head of the School of Social Science and Communication at UEM (2016–2020) and Academic Director of its Postgraduate Marketing and Communication program (2010–2015). His corporate experience spans over 20 years in multinational firms like Antena 3 TV, Dia% Group, and Serena Communication, focusing on marketing and e-commerce management.
Education:
- Ph.D. in Business Administration, UEM (2009)
- Master in Marketing, IE Business School (1999)
- Bachelor in Business Administration, UCM (1997)
Research Interests: Digital Marketing strategies, commercial communication optimization, and marketing planning frameworks. His expertise bridges academic instruction with practical industry insights from roles in TV shopping, retail, and NGO leadership (e.g., La Galleta Solidaria, 2014–present).
Professional Contributions: Active in non-profit work and executive education programs. Extensive experience in designing curricula and leading academic departments in marketing and communication disciplines.
