Rachel Shrimpton

Rachel Shrimpton is an Assistant Professor in Marketing at the School of Management, Faculty of Management, Law & Social Sciences, University of Bradford. She serves as Programme Leader for the BSc Marketing programme and the School of Management's Help to Grow: Management programme. With nearly a decade of experience as a Marketing Consultant for digital agencies across the UK and Canada, her teaching emphasizes practical applications in digital marketing, consumer behavior, and marketing strategy. She holds a PhD in Marketing from the University of Bradford, an MBA, and a BA(Hons) in Business and Marketing Management from the University of Gloucestershire.