RAZİYE NEVZAT

Asst. Prof. Dr. RAZİYE NEVZAT is a faculty member in the Department of Public Relations and Advertising at the Faculty of Communication and Media Studies, Eastern Mediterranean University (EMU). She holds a PhD in Communication (2018), MA in English Studies (2006), and BA in English Language and Literature (2000) from EMU.

Her research focuses on digital communication, social media dynamics, and public relations strategies, particularly in the context of influencer marketing and digital surveillance. She has supervised numerous theses, including studies on virtual influencer engagement, netizens' digital behavior, and social media's role in health communication and consumer behavior.

Notable supervised works include Building Lasting Connections: A New Non-human Approach to Cultivate Stickiness among Followers of Virtual Influencers (2024) and Profiling Netizens in the Age of Digital Surveillance (2024). Her ongoing research explores social stigma in health-related social media usage and revenge shopping behaviors.

No scientific awards are listed, but her academic contributions include advising over 9 graduate students and contributing to EMU’s research initiatives in media studies.