UMUT AYMAN

Asst. Prof. Dr. Umut Ayman is an academic affiliated with the Department of Public Relations and Advertising at the Faculty of Communication and Media Studies, Eastern Mediterranean University. He holds the position of Vice Chair and specializes in research areas such as social media influence, consumer behavior, and digital marketing strategies. His work often examines the impact of social media on consumer decisions, particularly in contexts like online shopping and automobile purchasing behaviors.

Education:

• PhD in Communication Program, Eastern Mediterranean University (1888–2015)
• MBA in Business, Eastern Mediterranean University (1996–1999)
• BA in Business, Eastern Mediterranean University (1993–1996)

Research Focus: His research emphasizes understanding how modern digital platforms and social media influencers shape consumer attitudes and behaviors. Key themes include conspicuous consumption, virtual community interactions, and the role of digital marketing in sectors like real estate and tourism. Recent studies investigate social media's influence on Nigerian university students and international students in Northern Cyprus.

Supervised Thesis:

• Ongoing: Investigating Social Media Influencers' Impact on Conspicuous Consumption (PhD)
• 2022: Public Figures' Lifestyle Impact on Nigerian Undergraduates
• 2021: Facebook's Role in Automobile Purchasing Decisions
• 2020: Urbanization's Tourism Impact in Gazimausa
• 2020: Digital Marketing in Real Estate (Noyanlar Group Case Study)
• 2019: Digital Games and Virtual Community Interaction
• 2017: Mobile Game Attitudes Among University Students

Professional Engagement: Prof. Ayman actively contributes to academic discourse through thesis supervision and departmental leadership. His work bridges theoretical frameworks with practical applications in advertising and public relations strategies.