R. Craig Briggs

R. Craig Briggs is an Assistant Professor in the Marketing and Data Sciences department at Regis University's Anderson College of Business and Computing. He brings extensive professional experience in marketing, communications, branding, and entrepreneurship from both domestic and international contexts.

• Founder & CEO of Passionfruit Asia Limited (branding/design startup in Hong Kong)
• Former Asia operations lead for Brandimage Desgrippes & Laga (global branding firm)
• Early career in advertising at McCann-Erickson Worldwide across multiple countries

Academic Background:

• Master Degree in International Management - Thunderbird School of Global Management
• Bachelor of Arts in International Trade - Auburn University

His research and teaching focus on practical applications in branding, design thinking, and cross-cultural marketing strategies, particularly in the Asia-Pacific region. Professor Briggs works with major consumer industries including health & beauty, food & beverage, and hospitality sectors.