معرفی
Brian Sheehan is a Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. He holds a B.A. in Economics from the College of the Holy Cross and an M.A. in History Education from Loyola Marymount University. Prior to academia (2008), he spent 25 years in leadership roles at Saatchi & Saatchi Advertising, including CEO positions in Japan, Australia, and Hong Kong, and later as Chairman/CEO of Team One Advertising in Los Angeles.
His teaching focuses on advertising management, digital advertising, and international advertising strategies. He has authored/co-authored four influential books including Advertising: Selling in Today’s World (2020), widely adopted in universities. His research emphasizes emotional branding and global marketing strategies, published in peer-reviewed journals like the Journal of Advertising Research, and industry outlets like Advertising Age and Adweek.
Professional experience includes advising global brands (Toyota, Hilton, IKEA) and digital companies. He has consulted for major institutions like Brazil’s Petrobras and Italy’s Intesa Sanpaolo. His work bridges academic theory with real-world advertising practice, emphasizing ethical use of technology in marketing.
