Aniruddha Pangarkar

Aniruddha Pangarkar serves as Associate Professor of Marketing in the Department of Marketing and Management at the Austin E. Cofrin School of Business, University of Wisconsin-Green Bay. He integrates 15 years of Fortune 500 senior leadership experience across three continents with academic rigor in his teaching and research.

His educational credentials include:

• PhD in Marketing, Texas Tech University
• MBA, Thunderbird School of Global Management (ranked #1 globally for International Business)

Dr. Pangarkar's research examines luxury branding strategies, minimalist consumption patterns, and corporate responses to product-harm crises. His publications in Journal of Business Research and Psychology & Marketing reveal how minimalism challenges traditional luxury marketing paradigms, with findings covered by TechTimes and International Business Times (1M+ circulation). Conference presentations span AMA Summer/Winter events, Academy of International Business, and Society for Marketing Advances.

Key recognitions include:

• Student Nominated Teaching Award for exceptional pedagogy
• Competitive Research Booster Program Grant
• Research Enhancement Program Grant

He mentors students through real-world industry connections, inviting executives from McDonald's and Chinese CEOs into classrooms. As Associate Editor for International Journal of Advertising and Editorial Review Board member for International Journal of Consumer Studies, he shapes scholarly discourse while editing special issues on luxury-sustainability intersections.