معرفی
Dr. Audrey Guskey is an Associate Professor of Marketing at the Palumbo-Donahue School of Business, Duquesne University. She specializes in consumer behavior, services marketing, and strategic marketing, teaching courses such as Consumer Behavior and Services Marketing. Her research focuses on discretionary collaborative behavior, customer satisfaction, and service encounters, with recent emphasis on empowering consumers through actionable strategies.
Education:
- Ph.D. in Marketing and Consumer Behavior, University of Pittsburgh
- M.B.A., University of Pittsburgh
- B.S.B.A., Robert Morris University
Research Interests: Her pioneering work on market helpfulness and altruism has led to groundbreaking studies on how consumers can actively improve their service experiences. Current projects include a book on 'Service Rules' based on qualitative research analyzing thousands of service encounter narratives. She collaborates with institutions like the University of Pittsburgh and Villanova University on altruism research.
Media Impact: A leading consumer expert with over 3,000 media appearances including CNN, MSNBC, and The New York Times. Creator/Host of media segments like 'Consumer $ense' (since 2011) and 'Consumer Tuesdays' on KDKA-TV. Regular contributor to Pittsburgh media.
Awards: Recipient of Duquesne's teaching awards, first Distinguished Marketing Educator of the Year (Pittsburgh AMA), and Marketing Hall of Fame induction alongside industry legends.
Consulting: Advised major organizations including Pittsburgh Steelers, McDonald's, FedEx, and the United Way. Expertise in translating academic insights into practical strategies for Fortune 500 companies and non-profits.
Professional Leadership: Served on the American Marketing Association (AMA) Board, sponsored Duquesne's AMA chapter, and actively promotes marketing education through conferences and workshops.
