Francis Hung

Francis Hung is an Associate Professor at the School of Design, The Hong Kong Polytechnic University, where he has been teaching since 2007. He previously served as Head of the Advertising Programme and is currently the Scheme Leader of BA(Hons) Scheme in Design.

• Education: BA(Hons) in Graphic Design

His research and teaching focus on Advertising and Experience-based Brand Communication, integrating creative strategies and interdisciplinary design approaches. He has received prestigious awards such as D&AD, Spikes Asia, and Red Dot Award, reflecting his expertise in creative and marketing excellence.

• Scientific Awards: D&AD, London International Advertising Awards, Spikes Asia, Asian Marketing Effectiveness Award, LongXi Creative Award, Red Dot Award